THE BLACK CROWN MANIFESTO

Young King & Queen. You are immaculate.
Young Queen & King. You are everything.
And you.
Are royalty.
Not because you were born into it, but because you weren’t.
A ruler of your own creation, built from all you desire, shedding all you do not.
A ruler of and from Africa.
With a crown made from everything you have done and everything you still have to do.
A crown that only you can choose to wear.
A crown that says you don’t hide from the light. You step into it.
Because you are royalty.
A crown that lets you face the challenges of today with courage in your bones and pride in you heart.
A crown worthy of those who embody a modern expression of African royalty.
A crown for our self-made monarchs. Our kings and queens of today. Those who go do what others have told them they can’t.
Because you are royalty.
So don’t dim your shine. Share it.
Don’t let your dreams just be dreams.
Step up. Stand out.
With a Black Crown in hand.
Made like you.
Bold. Authentic. African. Unapologetic.
A locally crafted gin infused with African Botanicals.
So, to ALL our/the kings and queens of Africa, let every sip of Black Crown remind you to…
#OwnYourCrown.